“On a mission to empower the next generation of girls.”
Daughter Lessons
COMPANY DESCRIPTION:
Daughter Lessons is a trend-forward, multi-purpose activewear brand on a mission to empower the next generation of women. Made by sisters and designed in NYC, co-founders Caroline and Lizzy find inspiration from New York City streetwear, the girls sweating alongside them in their fitness classes, and their ever-present love for dance. The girls’ activewear has been worn by Melissa Wood-Tepperberg, Megan Roup, Jennifer Fisher, supermodel Hilary Rhoda and more.
HOLISTIC SCOPE OF WORK:
A blend of holistic marketing strategy development and consulting, creative direction for all things marketing, collateral design, basic web support, social strategy creation and execution (IG, YT, FB, TikTok, LinkedIn), email and SMS marketing, and other miscellaneous support.
OVERARCHING GOALS:
Increase awareness, drive conversion, support retail accounts, build email, save time for founders.
OVERARCHING STRATEGY:
Tap into target customers, significantly increase awareness, build founder presence, increase opportunities for trial, increase conversion, increase repurchase rate, increase cart to review rate, build holistic marketing strategies to collaborate on execution for.
HOLISTIC MEASUREMENTS OF SUCCESS:
Social media reach, email list growth, revenue, repurchase rate, and more.
The Highlights
All New
Email Strategy & Execution
We essentially rebuild the entire email strategy. We started with the essential flows, started A/B testing, moved onto optimized campaigns, participated in giveaways for list growth support, made email sign up opportunities more frequent, and ultimately continued to build out 'wish-list' flows such as cross-sell emails, behavior based flows, win-back, and more.hover over
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20
Product Launches Supported
Daughter Lessons is slow fashion, meaning frequent drops in lower quantities. We build product launch strategies for 20 SKUs, supported their launch on Nuuly and Anthropologie, consulted on launch events, and executed all social and email communications.450 HRS
Watched on Youtube in 30 days
We conducted a 30 day Youtube Shorts test where we posted 3x a day. Immdiately we saw a massive uptick in performance. Youtube Shorts began an easy, low hanging fruit platform to leverage with low effort.
"Working with Karli and Adi has been such a power move for our brand! As founders and business owners, it's very difficult for us to give up control, but Karli and Adi have made it easy. We trust their opinion and we know that when making decisions, they always act in the best interest of the brand. They are a pleasure to work with!"
- Caroline & Lizzy, Co-Founders of Daughter Lessons
"Working with Karli and Adi has been such a power move for our brand! As founders and business owners, it's very difficult for us to give up control, but Karli and Adi have made it easy. We trust their opinion and we know that when making decisions, they always act in the best interest of the brand. They are a pleasure to work with!"