“On a mission to destigmitize lactose-free products”
Beckon Ice Cream
COMPANY DESCRIPTION:
Founded on the belief that no one should have to miss out on premium ice cream, co-founders Katy (lactose-intolerant) and Gwen (sympathetic sweet tooth) created the first-ever clean label premium lactose-free dairy ice cream on the market. With fresh milk and cream, no gums, no corn syrup, and no artificial stabilizers, Beckon is bringing the good life to the 25% of Americans who are lactose intolerant. Now everyone can enjoy the creamy, drool-worthy treats they grew up loving without any compromises.
HOLISTIC SCOPE OF WORK:
As the sole marketing players on the team, Karli and Adi managed the entire marketing strategy. From budget creation and management to stuffing swag bags, this was a very holistic approach to scrappy marketing on a small budget.
OVERARCHING GOALS:
Increase awareness, build founder presence, sample to as many people as possible, move units on shelf, increase superfan list.
The Highlights
All New
Creative Direction + Look
Engage with emerging creators, be super strategic about intentional, think through use-cases and seasonality, get unconventional.hover over
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CLICK
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5 to 17K
Instagram Followers
We more than tripled our Instagram following and significantly increased our monthly reach while continuing to maintain steady engagement rates. We also learned that our focus was better spent on reach as opposed to engagement.5K to 50K
Email Subscribers
Doubled email subscribers in less than three months and continued to grow the list by ten fold within less than two years all while maintaining consistent open rates and click through rates.
“Adi and Karli are the dynamic duo behind our brand's incredible transformation at Beckon. Their marketing expertise has turned our initial ideas into a vibrant, engaging brand that truly resonates with our audience. They've brought our unique voice and aesthetic to life in a way that we couldn't have imagined. We can't thank them enough for their exceptional support and creative brilliance. Beckon wouldn't be where it is today without them!”
— Katy & Gwen,
Co-Founders of Beckon Ice Cream
“Adi and Karli are the dynamic duo behind our brand's incredible transformation at Beckon. Their marketing expertise has turned our initial ideas into a vibrant, engaging brand that truly resonates with our audience. They've brought our unique voice and aesthetic to life in a way that we couldn't have imagined. We can't thank them enough for their exceptional support and creative brilliance. Beckon wouldn't be where it is today without them!”