Editrix

COMPANY DESCRIPTION:

Editrix is the brainchild of Dahlia Devkota, former beauty editor for W magazine who was seeking a minimalist yet highly efficacious way to treat skin dysfunction and aging through the pathway of the microbiome. With research conducted by her sister, Dr. Suzanne Devkota, who is one of the world’s leading researchers on the microbiome–together they revolutionized a system for complete skin rehabilitation through their patent-pending discoveries.

HOLISTIC SCOPE OF WORK:

Instagram stories, strategic consultancy, event coordination, partnership management, sales support, blog writing, content creation, and misc items.

OVERARCHING GOALS:

Boost brand awareness. Expand the customer base and encourage repeat purchases. Educate the audience about holistic skincare concepts. Enhance brand credibility as a thought leader in skincare. Foster deeper engagement with the audience.

OVERARCHING STRATEGY:

Infuse brand values into immersive experiences. Forge partnerships aligned with Editrix's philosophy and think outside the box. Craft impactful events. Simplify complex skincare topics for easy understanding. Infuse brand values and ethos into the blog series. Create a consistent voice that resonates with Editrix's audience.

HOLISTIC MEASUREMENTS OF SUCCESS:

Customer engagement and repeat orders, website traffic, social media interactions, audience inquiries, etc.